ITS OUR BIRTHDAY

Lemonade turns 4!

It’s our fourth birthday! It seems like yesterday that our founder Lemon came into the lingerie business with a bang, armed with nothing but some underwear samples and a dream; remember the scented panties we did when we first started? Yeah… neither do we.

It’s true, we’ve come a long way over the four years since Lemonade burst onto the scene; we finally got our very own office space in Soho which we moved into in 2022, and between you and me babe it’s getting a bit crowded in here thanks to all of the amazing new people we added to the team last year, we’ve almost doubled in size over the past year. So for 2023 you will probably see us moving to an even bigger office space! We’ve deffo come a long way from working out of Lemon’s kitchen back in the day.

Over the past four years growing as a company also has allowed us to give back to initiatives and make the world a fairer place for everyone. It’s been nearly a year since we launched our partnership with Choose Love and since then we’ve raised over £3000, held two extra special tit talk events including a charity ride with Psycle, and we’ve donated over 5000 pairs of undies to female refugees in Greece. Thank you so much to the amazing Phili at Choose Love for trusting us and we’re so excited for what the future will bring.

Our rebrand in 2022 was a massive step in our growth as a company. Many months in the making, we overhauled our logo, branding and website. Sometimes to grow you need to do something drastic, even if it is a bit scary, we introduced our new biodegradable packaging, new colour scheme and logo and we’ve been loving it ever since.

Our brand new website needed some new product to complete it. Over the past 3 years we’ve launched brand new ranges and styles including two-tone tutti frutti and trilogy of lace in 2022. We’re starting our fourth year as we mean to go on, in January 2023 we launched our brand new Synergy collection, which has been one of our most successful launches yet. And we’re continuing to improve our products and becoming even more inclusive and accessible for a wider range of bodies, sizes and styles. We’re currently working on developing  H+ cup bralettes and we’ve got some other super exciting projects in the works, so watch this space!

To everyone that’s supported us over these past 4 crazy years of our evolution as a brand, whether you’re an OG doll from day one or just joined the party, we wanted to say a massive thank you for supporting us and sticking with us through the highs and lows, we truly wouldn’t be where we are today if it wasn’t for you. Cheers to many more amazing years!