MEET OUR 100K CAMPAIGN WITH CHOOSE LOVE
We’re on a mission to do something mega. We’re launching our 100K Campaign with Choose Love, with one goal: raise enough to donate 100,000 pairs of underwear to people who need them most. How it works: We’re collecting £1 donations at checkout, with every penny going directly to the cause. But we’re also doing something a bit more special...Spend £120 or more and we’ll donate a pair of undies in your name, delivered directly to someone who needs them. Because getting dressed should feel good and do good.
We partner with Choose Love who support displaced people across Europe and beyond and we donate both underwear and funds, so every purchase helps deliver essentials and direct support where it’s needed most. Together, we’re turning everyday purchases into something that actually matters.
£640,000
Value of stock donations
45,000
Undies Donated
£6,767
Checkout donations
Current progress:
45,838 PANTS
0
100,000
DONATING HAS NEVER BEEN EASIER
Giving back is easy. Just tap an amount below and your donation will be added to your basket. Shop as normal, check out as usual and we’ll take care of the rest.
Forgot? No stress. You can add a £1 donation at checkout in one tap.
Give a £1 donation
Buys clean water for a family *
Buys hot food for a family*
THIS IS COMMUNITY-POWERED CHANGE
WHY UNDERWEAR MATTERS
When people donate to refugee centres, they bring coats, jumpers, shoes and blankets. But almost no one donates underwear. Yet it’s one of the most needed items.
For women and girls living in displacement, clean underwear isn’t just comfort, it’s hygiene, dignity and safety.
HOW YOU’RE PART OF IT
This works because of you. Every time you shop:
Every order helps fund underwear donations
Spend £120+ → we donate a pair in your name You can add a donation at checkout
We show up.
We travelled to the Irida Women’s Centre in Greece, a safe space for displaced women and refugees from all over the world.
A place to feel safe. To be supported. To rebuild.
We brought fresh underwear and period products. But what we left with was so much more. We met women.
We listened to their stories. We shared moments, laughter, connection. We became friends. And what hit us most was this: How much the smallest things matter. Fresh underwear. Privacy. Dignity.
Things most of us never think twice about. We left more determined than ever to keep going. To do more. To give more.
This isn’t a campaign. It’s a commitment.
OUR COMMITMENT
This is just the beginning. We’re committed to reaching 100,000 pairs donated and beyond. Because access to essentials should never depend on circumstance.
