THIS IS COMMUNITY-POWERED CHANGE
We are giving back
We partner with Choose Love who support displaced people across Europe and beyond and we donate both underwear and funds, so every purchase helps deliver essentials and direct support where it’s needed most.
Together, we’re turning everyday purchases into something that actually matters.
Meet our 100K Campaign with Choose Love
We’re on a mission to do something mega. We’re launching our 100K Campaign with Choose Love, with one goal: raise enough to donate 100,000 pairs of underwear to people who need them most.
How it works: We’re collecting £1 donations at checkout, with every penny going directly to the cause. But we’re also doing something a bit more special...
Spend £120 or more and we’ll donate a pair of undies in your name, delivered directly to someone who needs them. Because getting dressed should feel good and do good.
Help us reach our goal!
Donating has never been easier
Giving back is easy. Just tap an amount below and your donation will be added to your basket. Shop as normal, check out as usual and we’ll take care of the rest.
Forgot? No stress. You can add a £1 donation at checkout in one tap.
*Where possible, Choose Love tries to make sure we put funds towards the items you have purchased, but we may distribute this towards another item to ensure we provide the support that’s most needed on the ground.
YOU'RE CLOSER THAN YOU THINK TO MAKING A DIFFERENCE
We don’t just talk about it. We show up.
We travelled to the Irida Women’s Centre in Greece — a safe space for displaced women and refugees from all over the world.
A place to feel safe.
To be supported.
To rebuild.
We brought fresh underwear and period products. But what we left with was so much more. We met women.
We listened to their stories.
We shared moments, laughter, connection. We became friends.
And what hit us most was this: How much the smallest things matter. Fresh underwear. Privacy. Dignity.
Things most of us never think twice about. We left more determined than ever to keep going. To do more. To give more.
This isn’t a campaign. It’s a commitment.
