Founder of Lemonade Dolls
Lemonade Dolls is a love letter to anyone & everyone. To all the moms conquering maternity leave in style; teenagers picking out their first bras, and to anyone parading around in our leopard print set; we’re rooting for you.
All of this began when I used to be in the entertainment industry over a decade ago. I lived out in Los Angeles and although I was surrounded by incredibly talented people, they somehow struggled with self-confidence. I noticed a stark contrast: that men rarely faced this issue. Honestly, that infuriated me.
More than just a brand
I started an Instagram account in 2017 to empower women, which led to Lemonade Doll’s initial launch in 2019. Five years later, we are the fastest-growing lingerie brand in the United Kingdom and we wouldn’t have reached this milestone without you. Our community is the heartbeat of everything we do and now that we’ve launched in the United States, this journey has become even more exciting.
I always say underwear is your body armour, your secret weapon, your power. Everything we design exists to make you feel limitless, and I truly believe my superpower is that I have no background in fashion or business. My promise to you, which will only grow stronger over the years is that I’ll never conform to industry norms and will always prioritise us.
I owe this to you, Lemonade owes this to you, and we’re in this together.
Here’s to rocking bras, knickers, and re-writing the rulebook!
All my love,
Lemon x
Underwear is body armour, a secret weapon, your super power!