Going Wireless, for Good?

Last year, we launched our no-underwire challenge, we invited more than 30 people with cup sizes ranging from AA-GG to test our non-wired bras for the first time to see if our underwear can change people’s mindsets and the stereotypes surrounding non-wired bras.⁠ We get it, it’s really easy to automatically think a non-wired bra isn’t for you, especially if you have a larger cup size, a lot of non-wired bralettes on the market simply aren’t making the cut and because of this non-wired bras are still thought of as only made for small sizes or only suitable for wearing for lounging around the house, so that’s why we’re determined to change the game. 

When we started this study the biggest concern was that non-wired bras wouldn’t provide the support they need for everyday wear. After they tried ours though, we’re really proud to say we changed a lot of minds – for good! 

The results are in!!

After our no-underwire challenge 100% of the people who participated will be wearing non-wired bras more often, 94% were convinced they don’t need to wear an underwire bra for support and 64% have been converted by our bras, and are ditching underwires for good!

Don’t believe us? Take a peek at some of the feedback we received:


So now what? We want to convert you too! It’s easy-peasy, lemon-squeezy to take the challenge for yourself.

First bag your favourite bra from us, we’ve got styles for every size including our Fuller Cup range for DD+ cup sizes or our super comfy, higher coverage crop tops (insert links to bra pages). You’ll soon see that you don’t need restrictive and uncomfortable wired for support. Fall in love, wear it forever.

Have you been converted by our non-wired bras? Have some feedback to pass on? Can’t quite find the right fit? We want to hear from YOU! Email us hello@lemonadedolls.com or slide into our DM’s @lemonadedolls, we can’t wait to hear how our bralettes have changed your undie game!

  


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