shape, size and story.
Our products are designed to support you to become your best self; we always put comfort first without forgoing our signature bold prints and bright colours. We’re proud to say our size range goes from a 6 to 24 - inclusivity is our middle name.
We never exclude anyone at Lemonade so we’re planning on introducing a bigger range of sizes along with specially developed pieces for transgender and non-binary bodies, to be even more accessible for everyone.
At Lemonade we celebrate natural beauty in all forms - we use absolutely zero retouching on all of our product photos, campaign images and video content
A tight-fitting underwire bra can actually restrict your lymphatic flow, which blocks the drainage of lymph fluid from the bottom of the breast, which isn’t ideal, not to mention uncomfortable which is so last decade.
Being comfy physically and mentally is essential to Lemonade Dolls; that’s why we’ve made it our mission to provide the softest elastic bands and the most supportive styles without the need for an underwire.
We’ve met lots of bigger busted babes who are frustrated by only being able to fit into the un-sexy, overpriced and old fashioned styles offered by other mainstream brands, So we were inspired to introduce our fuller bust fit, specially designed with a higher centre seam, wider straps, an extra hook and eye fastening and super supportive mesh panels to support you and make you look amazing, no matter what your size or shape.
We find inspiration in our team, family and friends and of course our amazing members and followers. Our number one design goal is to make sure you’ll love your new Lemonade undies before they even get made!
When we’ve designed and finalised each style, we call our lovely friend, Randy, who works at our factory in Shenzhen. We tell him what we want and choose the fabrics to make sure we’re selecting the very best ones for each design. Then we get our colour swatch (technical name - lab dip, the more you know) for approval – Fun fact there are usually 3 to choose from before production even starts.
After that, time for samples! All of our samples go through a rigorous approval process where we double check the measurements, comfort and quality of each style to make sure they’re the perfect fit for all of our customers.