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Lemonade Dolls

Finally, an underwear brand that has YOU in mind. I believe what we wear every day is our body armour, our secret power and should never be underestimated - just like you. I set out to innovate the lingerie industry by creating the world’s most comfy and sustainable undies that look amazing too. 

We can't wait to meet you, 

Reinventing Womans Underwear

These are the pieces you can’t get enough of – and we can see why. From ultra-soft bralettes to our cult-favourite knickers, this is where Lemonade legends live. Tried, tested, and adored by our community, every style has earned its spot in your top drawer. Looking for everyday comfort, bold statement colours, or sets that empower you to take on the day with confidence? You’ll find them all here. Designed to celebrate all bodies and all vibes, our best sellers deliver on comfort, fit, and feel-good energy. Not sure where to begin? These are the styles everyone’s raving about – and once you try them, you’ll understand why. Made by women, for everyone. Sustainable. Fierce. Zero compromise.

Customer stories

Check out some of our customers reviews!

Oh my goodness ✨✨✨ Oh my goodness, I knew the underwear was going to be gorgeous, but it’s even more stunning in real life!!! I went for the green with pink trim and the lilac and mint sets, and they are just beautiful…….and best of all, so comfy yet supportive too! Will be buying every colour now, as finally some post breast surgery friendly sets, that also make you feel pretty and sexy again 💜💚💖 Thank you Lemonade dolls ✨✨✨✨

Rebecca Walker

Best all round undies!

Great quality, comfortable and long lasting undies at a very reasonable price. My favorite brand ever.

Kate Madders

Amazing!!!! I was hugely sceptical about a non-underwired bra as all I have ever worn are bras with underwire. I received my first delivery of 2 sets of Lemonade Dolls and I LOVE THEM!! They are the most comfortable underwear I have ever had! I immediately ordered another 2 sets. Not only are the bras super comfortable but the knickers are also the most comfortable ever. Amazing!

Harriet Lewis

My wife loved them and she looks great in them after 40 years of marriage

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Darren Burgess

Brilliant comfortable quality product this is my first lemonade dolls purchase and it definitely won't be my last.

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Lemonade Dolls underwear is the best underwear I have ever had the pleasure of wearing. It is soft and sexy and so comfortable, no fiddling with straps that won’t stay put, no underwires sticking in, no riding up ,great wave of colours, should I go on, I am 62 and I feel so sexy in this underwear plus the hubby loves it. Can’t recommend it enough both daughter in law and sister are also hooked, THANKYOU Lemonade Dolls xa

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SUSTAINABLE UNDIES

2 Sets for £70

Giving you the cutest sets for an incredible price, because you deserve it!

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COMMUNITY IS IN OUR DNA

FROM LEMON

Founder of Lemonade Dolls

Lemonade Dolls is a love letter to anyone & everyone. To all the moms conquering maternity leave in style; teenagers picking out their first bras, and to anyone parading around in our leopard print set; we’re rooting for you.

JOIN OUR COMMUNITY