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We are on the television!
We are beyond excited to finally see Lemonade Dolls recognised on a truly national stage, as we launch our very first TV campaign across ITV daytime. This moment is a celebration of our incredible community and everything we stand for, coming together with amazing models and real people to create an advert that unapologetically showcases who we are. It’s about saying goodbye to bad-fitting lingerie and hello to Lemonade Dolls: breaking the mould, smashing mannequins, and revealing the UK’s most inclusive underwear brand. With power mesh technology that supports and shapes, comfort that never digs in, and over 250,000 products sold to date, this campaign marks a huge milestone and an open invitation to join the Lemonade Dolls community.
THE CREW
This campaign came to life thanks to an incredible crew of eight, a powerhouse mix of creative direction, Lemon at the heart of it all, a full camera and lighting team, our product experts, hair and makeup artists, and the brilliant people working tirelessly behind the scenes. Every detail was considered, every frame carefully crafted, and every voice in the room mattered. It was collaborative, creative, and unapologetically real, the kind of energy that only happens when passionate people come together with a shared vision. This wasn’t just a shoot; it was a room full of talent, trust, and belief in what Lemonade Dolls stands for.
Come with us behind the scenes
