Science-backed gusset that's 4 - 7cm longer
Underwear that's breathable, science-backed, and made to feel as good as it looks, everyday protection you can actually feel.
Nobody puts the gusset on the label. We're going to.
The gusset is the cotton (hopefully) layer in the middle of your undies to protect your very important parts. Have you ever realised that gussets are too short, too small and often don’t cover what you need, causing friction discomfort and even leakage. I never understood why this was acceptable, so we set out to change the game.
Why Bigger is better
We made ours longer, 4-7cm longer than standard, lined front to back, and genuinely one of the changes I'm most proud of. Our extra-long cotton gussets are breathable with four-way stretch, so they move with you, support your microbiome, and most importantly, actually cover you, all day long.
4 - 7cm longer than standard, lined front to back.
Breathable, non-irritating cotton designed to support your microbiome.
Moves with you in every direction.
Super breathable, built for a full day, a workout, a long haul.
Come with us while put it to the test
armell came into the office, we bought a stack of pants from across the market, and we measured every gusset against ours. The results were better than even we expected — press play.
Same gusset. Five shapes.
Save and shop our 3 for £35
Ready to experience underwear that actually works with your body instead of against it? Explore our full range of styles and build your perfect bundle today and get 3 pairs for £35.
