Somewhere between the first bra that stopped fitting and the fourth one that didn't work either, most women just… gave up. Made do. Bought something two sizes up in beige and got on with it. The industry's answer to a body doing something extraordinary has been: here's a bigger version of the boring one. We haven't made maternity yet. Before we even think about it, we want to sit down with the women who lived it, because this is one we absolutely cannot afford to get wrong. Everything from the first month of pregnancy to a year past feeding. The bit nobody warns you about. The thing you ended up buying at 2am in desperation.

The changing body.

Sizing that moves month to month — how on earth should a brand handle that?

Feeding, practically.

Access, clips, one-handed at 3am, what actually works when you're exhausted.

Comfort vs. feeling like yourself.

Why does maternity underwear so often mean giving up on looking good? Does it have to?

The gaps.

Sleep, recovery, leaking, support, the in-between weeks nobody designs for.

What you'd have paid anything for.

The product that should exist and doesn't.