Ever noticed how you feel when you slip into a matching set and suddenly you're striding a bit taller? Or the soft confidence that comes with donning your most daring pair of knickers, even under your cosiest jeans? That's not just your imagination—what you wear beneath really does hold power. And yes, colour plays a starring role in this magic.

Here at Lemonade Dolls, we’re all about turning lingerie into a form of self-expression, not just support. The colours you pick? They’re like your personal vibe, energy, and spirit, all beautifully crafted in breathable stretch and striking trims. So, let’s delve into how your favourite shades might be shaping your mood (and how to wield this power with your pants).

Red: Embrace Your Inner Leading Lady 

Choosing red isn’t simply a style—it's a declaration. It exudes power, passion, and a no-nonsense fire. Red underwear is like a secret nudge to own your space and occupy it fully. Whether you're striding into a challenging meeting or need a bit of fiery courage on a Monday, red's your steadfast ally.

Go for a luxurious lace bralette or a daring high-leg Brazilian in striking crimson—nothing whispers "I've got this" like a hint of red, even if just for your eyes only.

Pink: Embrace Softness, Playfulness, and Feminine Charm 

While pink often gets labelled as “too girly,” let’s face it—it’s undeniably iconic. From gentle blush to vibrant fuchsia, pink lingerie taps into your fun, flirtatious essence yet keeps you grounded. Think of it as the essence of joy, self-love, and a dash of sass.

Our Signature Lace in pink is crafted to feel as luxurious as it looks. Not ready for full-on pink? A touch of it in your knickers can still uplift the mood without making a fuss.

Blue: The Calm, Cool, and Collected Vibe 

Blue represents calm, clarity, and understated strength. It’s for those days when you want to feel well-balanced yet stylish—no fuss, just positive vibes. Whether a tender sky blue or a commanding navy, this shade fosters a sense of serenity.

Perfect for your busiest days (you know, the ones where you’re juggling a dozen tasks but still nailing it), a blue bra or knickers make you feel composed—even if you’re improvising.

Black: Chic, Empowering, and Timeless 

There’s a reason black underwear remains a staple. It’s sleek. It’s powerful. It effortlessly complements everything. Black is the colour of understated confidence—it says you don’t need to make a scene to own your power. Whether dressing up or playing it cool, black lingerie delivers every time.

Seek styles with a touch of texture—mesh, lace, or satin—if you fancy a bit of extra flair. Our Fuller Cup Collection includes classic black pieces that enhance your shape without sacrificing style.

Green: Embrace Balance, Growth, and Radiance 

Green is the essence of equilibrium, growth, and that radiant glow. It infuses a refreshing burst—much like a calming breath on a hectic day. While green underwear might not tackle your to-do list for you, it can definitely shift your mindset. Think calm, collected, and just the right dose of “I’ve got this.”

Choose between soothing sage or vibrant emerald based on your mood. Either way, it's a subtle nod to inner peace—and impeccable style.

So, Can Colours Really Influence Your Mood? 

Absolutely. The psychology of colours is legitimate. The hues that surround you—and those worn intimately on your skin—can impact your mindset, energy levels, and even how you present yourself to the world. Despite seeming like a small detail, when you start your day feeling spirited beneath it all, everything else follows suit.

That’s why we craft our collections in a vibrant spectrum—from bold brights to gentle pastels—so you can select exactly what you need for the day. Be it strength, softness, clarity, or joy, your underwear can help you channel that energy.

Ready to experiment with colour? Mix, match, and curate a lingerie wardrobe that sparks joy and supports your mood—whatever it may be today. Because getting dressed should be an act of self-love, starting right from the first layer.