We all have that bra. The one that's been your reliable companion through early mornings, late nights, romantic outings, and lazy days. Once your go-to and perhaps love at first wear. But now? It's stretched, tired, and barely holding it together—literally.

Yet, you hesitate. What if you need it again? What if you can't find another that's just as comfortable? Spoiler: you can, and it'll likely be even better.

Here's the reality—bras don't last forever. And if yours is causing more grief than joy, it might be time to let it go. Here are the unmistakable signs your beloved old bra needs a gentle send-off, along with ideas for what might be next.

1. The Band Is Doing… Nothing 

The band should be doing the heavy lifting. If yours is riding up, slipping around, or so loose it's an afterthought, it's officially clocked out. A stretched-out band = no support = backaches and bad moods.

Your bra should fit snugly (not tightly) around your ribcage and remain in place as you move. If it's ventured into the "barely there" category—not in the good way—it's time to upgrade to a fit that actually supports.

In need of proper support? Our Fuller Cup Collection is designed to lift without the pinch or pull.

2. You're Constantly Adjusting It 

Straps slipping. Cups gaping. Back band twisting. Sound familiar? If your bra demands more attention than your group chat, it's officially working against you.

A great bra should fit so well you forget it's even there. When you're constantly rearranging, tugging, or trying to tuck away a wayward boob, that's your body crying out: "Help."

Modern bras—like those in our Signature Lace Collection—are crafted to move with you, not stress you out.

3. The Fabric's Looking… Tired 

You know the look. Pilling, fraying, faded colours, pokey wires, and stretched straps. If your bra seems like it's lived through multiple lifetimes, it probably has.

This isn't about looking perfect—it's about functionality. When fabric breaks down, it quits supporting you properly. Plus, worn-out materials can irritate your skin and lose shape entirely.

Time to indulge in something fresh, soft, and durable. Trust us, your boobs will feel the difference.

4. You Can't Remember When You Bought It 

If your bra predates your current relationship status—or even your last hairstyle—it's likely past its prime. Most bras, even well-crafted ones, tend to last 6–12 months depending on their wear and care.

And let's be clear, we're not suggesting a strict replacement schedule. But if your old faithful is on its third elastic life, it's time to move on.

5. Your Body Has Changed—And That's Okay 

Weight changes. Hormones shift. Life evolves. And sometimes, your bra no longer fits. That doesn't mean your body is the issue. It means your lingerie needs to keep up.

Your boobs deserve support that matches where they are—not something from several sizes ago. Whether you need a different cup, a more flexible band, or a style suitable for your current mood, change is good.

Lemonade bras offer inclusive sizes (from XS to 3XL) and flexible fits that don't expect you to stay the same forever. Because who does?

Ready to Embrace a New Favourite? 

Breaking up with an old bra may sound dramatic, but—trust us—it's a transformation waiting to happen. You deserve to feel fabulous in your lingerie every single day. No digging. No sagging. No “making do.”

So be honest: is your bra lifting you up or letting you down?

If it's the latter, we're here for you. Discover our latest collections and find a bra that suits your shape, your lifestyle, and your energy. One that supports you, the way you support everyone else.

Because when your bra's got your back (and your front), everything else just feels better.