WE DON'T DO ORDINARY!
At Lemonade Dolls, everything is built with a purpose. We were the first brand to bring wire-free bras to fuller bust women and that was just the beginning. Better fabrics. Smarter construction. Real support for real women in every size, every shape, every day. This is how we make it happen.
Before we made a single bra, we listened. We spoke to hundreds of women about what was missing from their wardrobes, what had let them down, and what they'd given up hoping to find.
The answer was clear, fuller bust women had been ignored, underwire had been accepted as the only option, and comfort had always come at a price.
So we changed it.
MEET LD LIFT-TECH™. GREAT SUPPORT, NO COMPROMISE.
Engineered into the sides of the bust — to hold you in, lift you up, and keep you there all day. Not just for the first hour.
Wraps underneath to stop any downward movement — a hugged-in feeling without the suffocating tightness.
Distribute weight evenly. No digging, no slipping, no mid-afternoon readjusting.
On our fuller bust styles — extra depth and definition exactly where it's needed.
OUR INNOVATION HERSTORY!
LAUNCH OFTHE FULLER CUP BRALETTE
First wire free bralette for fuller busts.
FULLER CUP GOES UP TO G
New extended sizing launched
THE WORLD'S FIRST H CUP BRALETTE
First to market product innovation
PUSH UP BRA - WITHOUT THE WIRE
The first non-wired push-up on the market.
THE ONE LAUNCHES, HH CUP, WIRE-FREE
World first HH bralette launches
THE FLEXI WIRE
First to market non metal flexi wire bra launches.
YEARS OF INNOVATION. ONE MISSION
Hundreds of conversations, one purpose — to bring you the most comfortable, best-supported underwear out there. Everything you've just read comes together in every single Lemonade Dolls piece, designed and built for you.
