The UK's First



Don't just take our word for it

An amazing little treat to myself each month. All the underwear is so incredible. Love all the colours and being able to try and the different styles. I look forward to it each month and have loved purchasing the bras at the membership discount to make up the sets! 100% recommend!

Penny, undies subscription

Best membership ever. Favorite day of the month receiving my LD undies

Anon, undies subscription

I have tried alot of new styles and shapes that I wouldn't have chosen for myself. In love with the silky comfy briefs sexy and comfort zone !!! ..Seriously glad i have a subscription!!!

Victoria, undies subscription

Best decision ever! I recently signed up for the subscription and I love it!! Each month that green package arrives with a surprise pair of gorgeous knix - never know what they will be like and always thrilled! So comfy but utterly gorgeous too! Go on - it’s a little bit of self love ❤️

Ros, undies subscription

Great undies. Lovely surprise each month - nice bit of self care :)

Anon, undies subscription

Great suprise each month. Just love this! Ease of not having to buy knickers that much as i know ive got a special pair coming to me. The staff are amazing and so great with customer service. Quick and great help. Well done!!

Jennifer, undies subscription

We’re Lemonade

A new-era underwear brand changing up the lingerie industry for good.

Ethically made slow-fashion pieces, inclusive sizing and exceptional fits designed to make you feel amazing. Oh, and we’re female owned. We’re so pleased to meet you Doll

When you sign up to our membership we donate a pair of undies to female refugees in partnership with Choose Love. We believe all women deserve great undies whatever their circumstance.

Check out our happy members

Our gorgeous babes enjoying their monthly membership, saving 25% each month on the highest quality undies.