Just wow, what an amazing fit. ------- Beautiful product would definitely buy again. ------- Five stars I love the fit.----

Woman wearing a white bra called The Flex and soft white brief

Cream Plunge Bra

30 / B

£40.00

£40.00 £0.00

See different sizes

Cream Plunge Bra

42 avis

Cream Plunge Bra

The Flex

£40.00

£40.00 £0.00

Members save 25%

The cream plunge bra is built around our polymer flexi wire, moving with your body for lasting shape and all-day comfort. LD Lift Tech™ adds advanced support, while padded microfibre cups and lace detailing finish this cream, plunge bra with a lighter, effortless everyday feel.

More colors Ivory

A woman modelling a black bra called the flex

Woman wearing a colorful bra called The Flex

A woman modelling a white bra called the flex paired with matching white knickers

Band Size 30 32 34 36 38 40 42 44

Cup Size B C D DD E F FF G

7 restant(s)

£55+ FREE DELIVERY

FREE EASY RETURNS

Complete the set - Save 10% - at Checkout

A woman standing with her side to modelling a white lingerie set called "The Flex"

Cream Mid Rise Brief

£16.00

£16.00 £0.00

Cream Mid Rise Brazilian

£16.00

£16.00 £0.00

The Cream Plunge Bra is built around our innovative polymer flexi-wire, reinventing the underwire and acting like a metal wire without the compromise. Engineered to move with your body, this cream plunge bra gives lasting shape and exceptional comfort — unlike traditional aluminium wires, it looks after your body while offering all-day comfort and support, redefining comfort in your cream lingerie collection.

Paired with Power Mesh™ Technology, our signature support innovation, the cream plunge bra combines advanced support with softly padded microfibre cups and delicate recycled lace detailing for an elevated everyday finish. The result is a bra that feels lighter, flexes effortlessly, and supports throughout the day — a cream essential built for effortless everyday wear.

Key Features:

Innovative polymer flexi-wire
Power Mesh™ Technology
Lightly padded microfibre cups
Naturally rounded, sculpted shape
Recycled lace layered over cups for extra detail
Smooth, supportive fit with all-day comfort

Hand Wash Only. Lace: 83% Polyamide, 17% Elastane. Foam Outer: 100% Polyester

Trusted by Experts, Loved by 500K+ WOMEN

Bra fitter Approved

LD Lift Tech® Innovation

Buttery Soft Fabrics

Why Choose us?

Female-founded. Designed in London.

Redefining the future of bras.

Every order helps support refugees.

All Day Comfort

Padded microfibre cups and lace detail, built around a flexible wire that bends as you move. Shape that stays comfortable from morning to night.

LiftTech™️ Innovation

The wire bra, reinvented. Polymer flexi wire gives the rounded shape and hold of an underwire, while LD Lift Tech™ adds support that flexes with you, not against you.

Made for good

Every piece uses recycled and ethically sourced materials: recycled polyamide cup liners, recycled lace on the matching knickers, and nickel-free, OEKO-TEX® certified trims, delivered in recycled, recyclable packaging.

Real Women, Real Results

5 stars: 35 (83%)
4 stars: 4 (10%)
3 stars: 2 (5%)
2 stars: 1 (2%)
1 star: 0 (0%)

Some of the reviews shown are from related products the merchant grouped with this one.

Great fit, supersoft and comfy but beautiful, that’s why I bought 3 more!

Beautiful, fit brilliantly, comfy and super soft. The best pants ever. I will order them in all the colours.

Excellent quality, quickly shipped

Not the best fit for me. Lovely quality however.

Great product and good fit.

Great fit great underwear

Love love love ❤️

Love them. Material so soft and comfortable but also pretty

Fit is perfect. Comfortable and sexy

Quick delivery, perfect sizing even being a big girl. Very impressed

Buy these knickers! Absolute dream, I bought them because they are pretty but they are sooooooo luxurious and comfy, will be buying more 😁

Very comfy and nice shape. I probably should have gone for the FF though? (the mid section doesn’t lie flat to my chest but maybe it’s not supposed to, given the wires are flexible)?

Beautiful looking bra but verdict is out on how comfortable it will be for all day wear as haven’t had a chance to try it out properly yet, hence only four stars

The quality and feel of material is beautiful the bra gives good coverage and lifts giving a cleavage i didn't know i had. Beautiful colours too, love it.

It is a comfy bra but in my usual size the middle of the bra doesn't sit against my chest, everything is errr shoved forwards.. so doesn't sit great under some clothes.. I bought my usual size then returned snd went up a cup size which was better but had the same problem .

Needed a cup down from usual size but fits well and very comfortable

Very comfortable to wear. This is my first purchase a it is nice as someone with a larger bust to have a feminine bra.

Great set purchased- love it- comfortable and flattering

Love this set… very comfortable and flattering - I’ll be back to buy more. Thank you very much.

Love it… size up in the around area:)

Love it the underwire feel but no underwire is brilliant , I’m always a 40 D but your cup size was just a little too big

Beautiful design and is really comfortable. My only gripe is next time I would size up the band as there isn’t much give in it. But the cups fit lovely

Amazing bra, super comfortable, amazing support and cleavage, Super sexy.

Comfortable and sexy, what more can you ask for

Utterly gorgeous colours. just as comfortable as the fuller cup bralettes and give the most gorgeous shape. I’m absolutely sold and really look forward to seeing new colour ways in the future. From someone who has lost a significant amount of weight and whose body shape has changed considerably ( not always in the best way ) lemonade dolls has given me such inner confidence… thank you xxx

I ordered this style mainly for the neutral colour to add to my collection from Lemonade Dolls. It's very flattering and comfortable but I still prefer the power mesh and lace, they're hard to beat.

Super soft fabric and so comfortable would definitely recommend

The brief is so comfy! I love it!

This Bra is amazing! I love this Brand xx

Completely perfect. Love it!

Another excellent product from LD, one of my favourite if not the favourite so far. I thought they came in a little on the large side after wearing them. So I’ve ordered a size smaller. Maybe it’s me my weight does tend to fluctuate.

Just received the flex bra in ivory and aqua. Love that the flex gives me a bit more support and uplift whilst still soft and comfortable. The aqua is so very pretty