Meet our founder Lemon FULLER

I've always said underwear is your body armour — your secret weapon, your power.

Everything we design exists to make you feel limitless, built through innovation that leads the industry, not follows it.

I owe this to you.

CREATING COMMUNITY - ONE BRA AT A TIME

More than just a brand

We didn’t start with lingerie. We started with women.

Lemonade Dolls began as an Instagram account — a space to talk honestly about bodies, confidence and the things women actually wanted.

Before we had a product, we had a community. And that community started telling us the same thing: their bras weren’t working for them. They were uncomfortable, restrictive, uninspiring and hadn’t evolved with the women wearing them.

So we listened.

Those conversations became our first products, and in 2019 Lemonade Dolls became a lingerie brand — built with our community, not just for them.

We’ve grown every year since, from an Instagram community into one of the UK’s fastest-growing lingerie brands, now stocked by John Lewis, ASOS and wholesale partners around the world.