Our Mission is Total Transparency

Where do your undies stand? 

Sustainability is one of today’s biggest and overused buzzwords. But when Lemonade was founded, the one thing Lemon wanted to avoid was greenwashing, making blanket statements or throwing out a load of overcomplicated facts and figures without actually having real-life results or action to back anything up. 

Everyone has their own interpretation of sustainability and what’s important to them, for us we like to say we’re quality-based rather than time-based; We are not fast fashion - instead of producing a load of products over a short period of time, we take our time and produce a select range of seasonless lingerie; perfecting each style, design and fabric so we know it’s: 

  1. The highest possible quality for the price you pay
  2.  Long lasting and hard wearing enough to keep up with you and stand the test of time 
  3. Responsibly sourced, whilst still being stylish and something you’ll want to wear on a daily basis, not just what looks impressive on a swing tag. 

And we’re not just stopping there, throughout our entire process, from brainstorming ideas at Lemonade HQ to putting an order in with manufacturers, even after the moment your Lemonade order arrives at your door, we’re always working on new and cutting edge ways of reducing our carbon footprint and improving the industry for everyone along the supply chain, not just the people at the top. 

Our Mission is Total Transparency

What we’re already doing to transform the industry for good: 
Our brands core values are built on female empowerment, sice inclusivity, racial diversity & equality and LGBTQIA+ allyship.

Diverse size range and styles for fuller busts: our underwear goes from a UK size 6-24 and bra sizes 30AA-42FF. We’re currently working on expanding our sizes to an even wider range of sizes and specially developed pieces for Trans and Non-Binary folk. 

Absolutely Zero retouching on any of our photos, we celebrate natural beauty in all forms. 

No overconsumption. We only order the quantity we need, gift any samples to our amazing models or sell any leftover stock in our annual sales. 

Only working with audited factories: Any factory we work with has been carefully checked to ensure 100% safe and equal working conditions, that means no child labour, no discrimination and all employees are paid above minimum wage.

Recyclable and biodegradable packaging - in Summer 2022 we reached our goal of making our entire packaging range 100% plastic free. 

    Did you know? We’re also working with the amazing charity Choose Love, an amazing charity providing advocacy for refugees across the world. Launched back in February 2022, we chose to work with Choose Love because their work inspires us and shares our vision of making the world a better place for everyone. 

    So far we’ve donated over 5000 pairs of underwear to female refugees via Choose Love, and our founder Lemon even went to Greece to visit the wonderful Irida Women’s shelter, to see some of the inspiring work they do up close. 

    And our whole Doll squad can get involved, we donate a pair of undies with every £30 spent on Lemonade products or every time a new underwear subscription is taken out. 
    Click here to find out more about our work with Choose Love and how you can get involved.

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